I just wanted to share something with you guys that I myself found quite interesting. When we began this venture several months ago, I created and distributed a survey to gather information on smartphone usage and preferences.
Recently I saw a blog post on BGR which had data severely conflicting with that gathered from our own research. I believe this data to be correct, but not contradictory own results.
The demographics of the interviewees is of prime importance here. Of the 279 individuals, a whopping 71.7% were male with 77% of the sample size being between the ages of 18-34. This lopsided base is to be expected, as the primary avenue of distribution was social media sites Facebook and Reddit. Here is the reason behind the title of this post.
According to reliable data courtesy of BGR, 90% of mobile apps are free to download. Well taking into account free market tendencies, it is reasonable to assume that close to 90% of users prefer free apps vs their paid counterparts.
The exciting thing we found, 52% of the people we questioned would rather pay for an app, than have one with advertisements. If you plan to create a mobile app targeting young males, this is extremely important. Our data shows this demographic responds well to, if not prefers paying for apps. Take this into consideration when planning business model and revenue strategy for you venture.