The beauty, the true power of startups lies in their abilities to break all the rules. A startup is not some massive corporate entity with a reputation. Their are no stock prices or shareholders to worry about. Without the constraints and rules of the real world entrepreneurs are able to change the game and play the field as they fit.
Because small scale startups are have such little mass and momentum, pivoting or changing direction is not a problem. Without massive corporate structures and a huge employee base to support, startups can change the entire equation and dynamic of their path without a problem.
But with such an easy out, when should you pivot? This question is truly difficult to answer. Every entrepreneur will have a different view and must decide for themselves. Some go down with the ship without thought of lifeboats while others flinch at the mere sign of stormy seas. Which is right? If only we knew.
A good rule of thumb I have seen is to ensure that good and convenient surprises are happening. Starting a successful business is extremely hard. More startups than I can to think about fall by the wayside every year. If you don’t get a little lucky you are in for an uphill battle. The concept of this theory is that without small little successes you will inevitably fail. If you have a difficult time thinking of victories your startup has achieved and seem to be treading water, it may be time to think about pivoting.
“It ain’t about how you can hit, its about how hard you can get hit and keep moving forward. How much you take and keep moving forward. That’s how winning is done.”
Whether you choose to battle it out all twelve rounds or tap out quickly and find a new fight I wish you the best of luck. As of now my startup team Vespyr Industries(or possible something cooler) will be pivoting(or completely overhauling) from the sports pickup app 8Blocks to a revolutionary new speech control interface for your entire smartphone experience called SpeakMe.